Tourism Guidance
Tourism Guidance is a 4-year undergraduate programme offered within the Faculty of Tourism.
Who Is It For?
The Tourism Guidance program is suitable for students with an interest in the field, curiosity for research, analytical thinking skills, and a commitment to continuous learning.
Quick Summary
- Bachelor's Degree programme (4 Years)
- Formal Education, instruction in Turkish
- Admission with the Language (DİL) score type
- Faculty of Tourism
- Graduate education and academic career opportunities
About the Department
Department of Tourist Guidance
The Department of Tourist Guidance began its academic activities in the Fall Semester of the 2015–2016 academic year with an initial cohort of 60 students. It is the third department established within the Faculty of Tourism.
Mission
The mission of the department is to train tourist guides who possess in-depth knowledge of Türkiye’s natural, historical and cultural attractions; who respect ethical values; and who demonstrate strong interpretive, communication and service delivery skills. The department aims to prepare graduates who can transform visitors’ experiences into meaningful and memorable moments that go beyond what is written in tour itineraries, and who are able to follow and adapt to innovations in the guiding profession.
Vision
The vision of the department is to strengthen communication and collaboration with the Association of Turkish Tourist Guides (TUREB), the World Federation of Tourist Guide Associations (WFTGA), and other relevant tourism institutions and organizations, becoming a well-recognized and preferred higher education unit in the field.
The department also aims to:
Train qualified academic staff through master’s, doctoral and distance-learning programs to serve in tourist guidance departments,
Grow not in quantity, but in quality,
Encourage academic staff to become international tourist guide trainers accredited by the World Federation of Tourist Guide Associations (WFTGA),
Ensure that students become respected professionals—ladies and gentlemen—who share universal human values, contribute added value to the tourism sector with their knowledge and skills, are preferred both in Türkiye and abroad, and maintain strong ties with the department after graduation.
Career Opportunities
Graduates of the Tourism Guidance program can find employment in public institutions, private sector companies, research centers, and non-governmental organizations. Academic career paths through graduate education are also available.