The Marketing and Advertising program at Anamur Vocational School provides education to meet the digitizing business world's need for qualified personnel in marketing and communication. The program combines theoretical knowledge and practical education in marketing principles, advertising strategies, digital marketing tools, brand management, consumer behavior, and sales techniques. Students graduate with the competency to use traditional and digital marketing channels with an integrated approach. The curriculum is updated in line with sectoral developments and digital transformation processes; mandatory internship practice ensures students gain sectoral experience.