Program Outcomes

1 Learns, analyzes, and questions basic concepts and theories related to communication.

2 Internalizes the power of communication in business life.

3 Understands mass communication tools and their usage methods.

4 Knows, internalizes, and can apply ethical and legal rules related to the field.

5 Can use computer software along with information and communication technologies at the level required by the field.

6 Can master and prepare Public Relations, advertising, and marketing programs-campaigns and processes for an organizational structure.

7 Questions and interprets consumer trends and behaviors.

8 Applies legal and ethical values in the fields of communication, public relations, advertising, and promotion while considering human rights, and produces solutions.

9 Plans, projects, and implements the relationship between media, public relations, and advertising.

10 Acts in accordance with social, scientific, and professional ethical values in the stages of collecting, interpreting, announcing, and implementing data related to the field.

11 Plans and carries out professional projects and activities for the social environment in which they live with social responsibility awareness.

12 Competently uses technologies related to public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, and corporate communication fields.