Teaching Objectives

In the century we live in, the transformation of the world into a global village and the addition of new varieties to the product and service market in this global village every day leads to a rapid increase in competition. This rapid development brings change with it, making it necessary for institutions and organizations to promote the services and products they produce more effectively. In the competitive environment experienced in the global market, institutions that best carry out public relations and promotion activities can sustain their existence and reach their target audiences. Therefore, it is of great importance that public relations activities are structured and coordinated within an academic approach and carried out with qualified personnel trained in this field. This program aims to train people with this qualification.