External Stakeholders

Internal Stakeholders

1. Students – Primary beneficiaries of the program.

2. Academic Staff – Faculty members, department heads, advisors.

3. Administrative Staff – Vocational School Secretariat, Student Affairs Unit.

4. Mersin Vocational School Administration – Directorate, Program Coordinator.

5. Mersin University Rectorate and Vice Rectors – Strategic decision-making body.

6. Quality Coordinatorship and Bologna Coordinatorship – Units responsible for program outcomes and quality assurance processes.

7. University Library and Information Technology Department – Digital resource and infrastructure providers.

8. University Health, Culture, and Sports Department – Student support and social activities.

9. Vocational School Academic Council and Program Board – Curriculum and program decision-making bodies.

External Stakeholders

1. Alumni – Former students who provide feedback on program outcomes.

2. Public Relations and Advertising Agencies – Employing institutions for employment and internship opportunities.

3. Media Organizations (TV, radio, digital platforms) – Sectors where graduates can be employed.

4. Public Institutions and Municipalities – Public institutions that employ graduates in their public relations departments.

5. Non-Governmental Organizations (NGOs) – Potential for collaboration in social responsibility projects.

6. Marketing and Promotion Companies – Institutions with which we collaborate on promotional activities.

7. Advertising and Media Planning Companies – Potential job opportunities for graduates.

8. Local Businesses and Chambers of Commerce – Regional collaborations and identifying sectoral needs.

9. Ministry of National Education and Educational Institutions – Communication studies and projects in the education sector.

10. National and International Academic Institutions – Joint education and research projects.

Stakeholder Prioritization Matrix

Stakeholders can be divided into three main groups based on their importance and influence:

· Group 1: Students, academic staff, vocational school administration, alumni, advertising agencies.

· Group 2: Media organizations, public institutions, NGOs, marketing firms.

· Group 3: Chambers of commerce, international academic institutions.