Program Educational Objectives and Program Outcomes

Program Educational Objectives

In line with globalization, digitalization, and the rapid transformation in communication technologies, the aim of the Public Relations and Advertising Program is to train individuals who possess fundamental theoretical knowledge in the field of communication, can effectively use new media and digital platforms, can think critically, adhere to ethical values, and follow sectoral developments. Based on the Turkish Qualifications Framework (TYÇ), the program aims to develop students' knowledge, skills, and competencies; and to produce qualified graduates who can plan, implement, and evaluate in the fields of public relations, advertising, and promotion.

Program Learning Outcomes

1.Ability to explain fundamental concepts and theories related to communication, public relations, advertising, and marketing.
2.Ability to effectively use mass media, new media environments, and digital platforms in communication processes.
3.Ability to collect, analyze, and develop evidence-based solutions using research methods related to the field.
4.Ability to plan, design, implement, and evaluate the results of public relations and advertising campaigns.
5.Ability to conduct professional practices while observing legal regulations, ethical principles, and human rights in the fields of communication, advertising, and promotion.
6.Ability to analyze consumer behavior, public opinion trends, and media content, and develop communication strategies accordingly.
7.Ability to conduct professional practices independently and take responsibility in team work.
8.Ability to manage crisis communication, corporate communication, and organizational communication processes and develop projects for implementation.
9.Ability to express thoughts on issues related to the field clearly, understandably, and effectively in written and oral form.
10. Ability to follow developments in the field and communicate at a basic level using a foreign language.
11.Ability to competently use information and communication technologies, new media, and internet advertising tools in professional practices.
12.Ability to maintain professional development with a lifelong learning mindset. planning and implementing social projects with a sense of social responsibility